With orders increasing to over 200 per day, Darceys urgently needed to automate the warehouse pack and dispatch process from its existing highly manual, paper-based process.
It also experienced seasonal peaks at Christmas, Mother’s Day and Valentine’s Day and struggled to manage the demand.
The increase in volume of orders along with the manual dispatch process, created a backlog and put pressure on the warehouse, causing delays in getting orders out the same day they were packed, without incurring additional labour costs; this prevented the business from growing.
Trading since 2012, Darceys sells a range of luxury scented candles and melts directly online, and via sales reps who place orders through a web portal.
With £90 million per year spent on candles in the UK, Darceys had ambitious plans to increase its market share by growing both sales channels.