In 2015, the family business was looking to meet increased demand from its ecommerce site, especially during its peak season, the run up to Christmas, when it could receive orders for around 5,000 shipments over 10 days.
To do this, Ardtaraig Fine Foods sought a technology solution that could improve process and increase team productivity by reducing manual data entry when dispatching orders.
They also wanted to keep customers happy by offering a wider range of delivery options - including next-day - while also ensuring service levels were maintained. Added to this, it wanted to improve the traceability of its shipments, to quickly resolve customer WISMO queries.
At the time, Ardtaraig Fine Foods was using three separate carriers and managing these accounts itself, spending hours tracking shipments across the carriers’ different portals when handling WISMO calls.
This also meant that the team received three separate carrier invoices, resulting in additional time and effort spent by the finance team on reconciliation.
For over 40 years Ardtaraig Fine Foods has been selling Smoked Scottish Salmon and luxury Scottish hampers to the public and corporate customers.
Its products include Scottish seafood, gift boxes, hampers and customised gifts.
As Ardtaraig’s business has grown it has exported across the world, gaining the Queen’s Award for Enterprise in recognition of its export success.